Alexandra Makriyanni
Brand Strategy & Communications
ABOUT
I work across brand, communications and culture, shaping how brands connect with people through storytelling, partnerships and experience. Over the past eight years, I’ve worked internationally across hospitality, fashion, beauty and lifestyle, collaborating with brands including Ace Hotel, H&M, L’Oréal, Korres and Ergon Foods.
My work spans brand and communications strategy, from shaping narratives and defining tone of voice to working closely with PR teams, media and collaborators to build visibility and cultural relevance. It’s grounded in culture and driven by a strong sense of place, developing ideas and partnerships that feel considered and connected to their audience.
I’ve worked across Europe and the UK, moving between in-house and agency environments, and across both global brands and independent, culture-led projects. I collaborate closely with a network of designers, artists, creators and production partners, often leading projects from early concept through to execution.
Whether developing a campaign, shaping a brand’s voice or building partnerships, I focus on clarity, consistency and attention to detail, with an emphasis on work that feels both thoughtful and impactful.
COLLABORATIONS
Ace Hotel/Atelier Ace The Modernist Toposophy H&M Publicis Groupe L’Oréal Visa Mastercard Korres Ergon Foods
Brands
Onassis Stegi, Stegi Radio, NTS Radio, National Portrait Gallery (London), London Fashion Week, London Design Festival, Resident Advisor, The Breeder Gallery, Alekos Fassianos Estate, and more.
Creative & Cultural
Wallpaper*, Architectural Digest—Great Design Hotel Award 2025, Highsnobiety, Condé Nast Traveller, Eater London, Apartamento, Phaidon, and more.
Editorial & Press
BRAND
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CULTURE
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PR
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SOCIAL
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EXPERIENCE
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COLLABORATIONS
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BRAND + CULTURE + PR + SOCIAL + EXPERIENCE + COLLABORATIONS +