Content Manager

Beauty Communications / Multi-Brand Content Strategy / Campaign Direction

Led content and communications strategy across a portfolio of global L'Oréal brands throughout Greece,developing integrated storytelling across beauty, skincare and professional haircare categories.

Worked across campaign development, TV production, paid media and social ecosystems for brands including Kérastase, L'Oréal Professionnel, Vichy, CeraVe, La Roche-Posay, SkinCeuticals, Garnier, L'Oréal Paris, Maybelline New York, Lancôme, Kiehl's and Prada Beauty.

Oversaw multi-platform campaign execution while managing creative workflows, client relationships and team leadership across integrated beauty communications projects.

• Beauty Communications

• Multi-Brand Content Strategy

• Campaign Direction

• Paid Media Campaigns

• TV & Digital Production

• Social Ecosystem Strategy

• Editorial Storytelling

• Creative Oversight

• Client Leadership

• Team Management

• Multi-Market Campaigns

• Integrated Brand Communications

• Influencer & Creator Partnerships

• Talent & Ambassador Communications

• Beauty Community Engagement

Developed integrated campaign storytelling across skincare, beauty and professional haircare categories, adapting global brand narratives for regional audiences across digital, TV and social platforms.cription

Led content ecosystems across paid, owned and editorial channels, translating campaign launches and product storytelling into socially driven beauty narratives.

Oversaw campaign timelines, production workflows and creative execution across TV, digital and social assets, ensuring consistency and high creative standards across multiple brands and markets.

Managed client relationships and mentored Account Executives across multi-brand projects, supporting strategic development, creative quality and operational delivery.

Worked across influencer partnerships, ambassador-led campaigns and creator ecosystems supporting beauty, skincare and haircare launches across regional markets.

Collaborated with beauty creators, public figures, dermatology experts and brand ambassadors to amplify campaign storytelling across social, PR and digital platforms for brands including Kérastase, La Roche-Posay, Lancôme, Maybelline New York and L'Oréal Paris.

SELECTED TALENT & BRAND AMBASSADORS

• Antinoos Albanis × La Roche-Posay

• Stamatis Karaiskos × Kérastase

• Greek beauty and lifestyle creators across skincare, beauty and luxury categories

• Delivered integrated communications campaigns across leading global beauty and skincare brands

• Managed multi-market storytelling across Greece, Cyprus and Malta

• Oversaw TV, paid media and social campaign production across multiple platforms

• Strengthened client relationships through strategic content leadership and creative oversight

• Led award-winning campaign work recognised with Best B2B Social Media Campaign 2022 for L'Oréal Professionnel

• Supported brand visibility and audience engagement through integrated beauty storytelling