Content Manager

Beauty Communications / Multi-Brand Content Strategy / Campaign Direction

Led integrated communications and content campaigns for Visa Greece across cultural, lifestyle and global sponsorship initiatives, developing multi-platform storytelling that connected finance, city experiences and contemporary consumer culture.

Worked across campaign strategy, partnerships, content ecosystems and experiential communications for projects including the 2022 FIFA World Cup campaign, Visa for Athens and the Generation 17 initiative, shaping locally relevant narratives through socially driven and community-focused storytelling.

Managed integrated digital campaigns across paid, social and content platforms while supporting strategic partnerships, production workflows and audience engagement initiatives across Greece.

• Brand Communications

• Integrated Campaign Strategy

• Content Direction

• Cultural Partnerships

• Experiential Campaigns

• Social Ecosystem Strategy

• Paid Media Campaigns

• Influencer & Creator Collaborations

• Community Engagement

• Editorial Storytelling

• Multi-Channel Communications

• Campaign Production

Led content ecosystems across paid, owned and editorial channels, translating campaign launches and product storytelling into socially driven beauty narratives.

Oversaw campaign timelines, production workflows and creative execution across TV, digital and social assets, ensuring consistency and high creative standards across multiple brands and markets.

Worked across creator partnerships and socially driven digital storytelling, supporting campaign visibility and audience engagement through culturally relevant influencer collaborations and integrated social communications.

SELECTED TALENT & BRAND AMBASSADORS

• Dionysis Atzarakis

• Eleni Foureira

• Panos Vlachos

Managed client relationships and mentored Account Executives across multi-brand projects, supporting strategic development, creative quality and operational delivery.

• Delivered integrated campaigns across cultural, city and global sponsorship initiatives for Visa Greece

• Supported multi-channel storytelling across digital, social and paid media ecosystems

• Developed locally relevant communications for global sponsorship and city-led initiatives

• Strengthened audience engagement through creator collaborations and socially driven content strategies

• Supported the positioning of Visa within culture, community and contemporary urban experiences across Greece