Toposophy is an experience and placemaking consultancy working across travel, culture, hospitality and destination strategy.

Toposophy

  • Cultural Programming / Partnerships & Communications

    Curated city-wide cultural and hospitality initiatives through experience-led programming, partnerships and integrated communications strategies for clients including Mastercard and Alpha Bank, connecting audiences with contemporary urban experiences across Athens.

    • Cultural Programming

    • Experiential Strategy

    • Partnerships & Collaborations

    • Brand Communications

    • Influencer & Creator Strategy

    • Destination Storytelling

    • Hospitality Programming

    • Content Direction

    • Experience Design

    • Event Production

    • Community Engagement

    • Delivered large-scale city-wide hospitality and cultural initiatives across Athens

    • Developed integrated partnerships with hospitality brands, cultural institutions and lifestyle platforms

    • Supported audience growth and engagement through experience-led communications strategies

    • Contributed to the positioning of Athens as a contemporary cultural and lifestyle destination

    • Led multi-channel storytelling across digital campaigns, partnerships and experiential activations

    • Managed culturally driven programming connecting travel, hospitality and urban experiences

    • Collaborated with international and local stakeholders across hospitality, finance, tourism and culture sectors

Projects

Bringing together a carefully selected portfolio of luxury hotels, cultural partners and lifestyle experiences across the city centre and Athenian Riviera, the initiative invited audiences to experience Athens through a slower, more immersive and design-conscious perspective.

01 Stay in Athens by Mastercard

Client: Mastercard

02 Around The Table Athens: Evolving Greek Dining

Client: Mastercard

Developed in partnership with Mastercard, the initiative brought together restaurants, chefs, creators and hospitality communities through a programme of contemporary dining experiences designed to reconnect audiences with the evolving food culture of Athens.

03 Dine Athens Restaurant Week: 10 Years of Shaping Athens’ Culinary Culture

Client: Alpha Bank

In collaboration with Alpha Bank, the initiative brought together more than 200 restaurants, internationally Awarded Chefs, wine institutions, museums and hospitality venues through a programme of curated dining experiences and cultural activations across the city.

01 Stay in Athens by Mastercard

  • Stay in Athens returned for its fourth edition as a city-wide hospitality and cultural platform developed in partnership with Mastercard and presented by Nexi, reintroducing Athens through curated stays, local experiences and contemporary urban storytelling.

    Bringing together a carefully selected portfolio of luxury hotels, cultural partners and lifestyle experiences across the city centre and Athenian Riviera, the initiative invited audiences to experience Athens through a slower, more immersive and design-conscious perspective.

    The programme combined hospitality, culture and community through integrated communications, partnerships and experiential programming, positioning the city as a contemporary destination rooted in local identity and experience-led travel.

    • Cultural Programming

    • Experiential Strategy

    • Communications Strategy

    • Brand Partnerships

    • Hospitality Collaborations

    • Content Direction

    • Experience Design

    • Campaign Storytelling

    • Event Production

    • Integrated Marketing Campaigns

  • The programme brought together premium hotels, cultural institutions, lifestyle brands and local creative communities through a series of 15 curated stays and immersive city experiences developed around food, design, wellness and contemporary Athenian culture.

    The programme combined workshops, rooftop gatherings, culinary moments and seasonal experiences designed to encourage audiences to experience the city through creativity, hospitality and contemporary urban culture.

    Featured Programming

    Create Your Athens Pattern Workshop
    In collaboration with METOO Patterns at The Dolli, inviting guests to explore pattern-making and visual storytelling inspired by the city.

    Sunday Table Rooftop Brunch & DJ Set
    A rooftop social experience combining brunch, music and contemporary hospitality culture at The Dolli.

    Christmas Wreath Workshop
    Seasonal creative workshop developed with Rizom, bringing together floral design, craftsmanship and community-led festive experiences.

    Festive Afternoon Tea at Le Bar Secret
    Curated hospitality experience hosted at Le Bar Secret at The Dolli hotel, reinterpreting afternoon tea culture through an intimate festive setting and contemporary Athenian hospitality.

  • A fully integrated communications campaign developed across digital, social, radio and PR platforms, supported by storytelling-driven content and partnership amplification across multiple audience touchpoints.

    Developed and executed an integrated communications strategy across PR, influencer marketing and social storytelling, positioning Stay in Athens within Athens’ hospitality, lifestyle and cultural landscape through creator-led experiences and media visibility.

    Collaborated with lifestyle, travel and cultural creators alongside hospitality-focused media platforms to amplify the programme’s city-wide experiences across digital and editorial channels.

    Featured Creators & Media Highlights

    • Jenny Melita

    • Spiros Margaritis

    • Mina Birakou

    • Greek lifestyle and hospitality creators

    • Travel and city-focused influencers

    • Athens-based cultural storytellers

    • Hospitality and food media platforms

    • Digital editorial and social-first publications

    • 11.27M+ campaign impressions delivered across digital platforms

    • 150K+ clicks driven to the official booking platform

    • 22,200 users engaged through the campaign website

    • Positioned Stay in Athens as a leading contemporary city-experience platform connecting hospitality, culture and destination storytelling

    • Strengthened visibility for participating hospitality partners and local cultural experiences across Athens

02 Around The Table Athens by Mastercard: Evolving Greek Dining

  • Around the Table Athens returned for its fourth edition as a city-wide culinary platform celebrating Greek gastronomy through locality, seasonality and shared dining experiences.

    Developed in partnership with Mastercard, the initiative brought together restaurants, chefs, creators and hospitality communities through a programme of contemporary dining experiences designed to reconnect audiences with the evolving food culture of Athens.

    Blending gastronomy, culture and socially driven storytelling, the programme positioned dining as a platform for community, discovery and contemporary urban experiences aimed at younger, digitally engaged audiences.

    • Culinary Programming

    • Experiential Strategy

    • Hospitality Partnerships

    • Influencer & Creator Collaborations

    • Communications Strategy

    • Content Direction

    • Event Production

    • Community Engagement

    • Destination Storytelling

    • Integrated Campaigns

    • PR & Media Relations

    • Social-First Campaign Development

  • A curated two-week dining platform connecting Athens’ restaurant scene through specially designed menus inspired by Greek gastronomy, locality and contemporary culinary culture.

    The programme featured 40+ participating restaurants alongside immersive gastronomic experiences, wine-led moments and chef collaborations designed around social interaction and community-driven dining experiences.

  • The initiative included a series of exclusive culinary experiences with leading Greek chefs, hospitality venues and wine-focused partners, combining food culture with contemporary storytelling and social engagement.

    Featured experiences included:

    • Chef-led dining events

    • Wine tastings & cocktail experiences

    • Sustainability-focused gastronomy concepts

    • Community dining activations

    • Shareable social-first food experiences

  • The campaign developed strong visibility across Athens’ hospitality, food and lifestyle ecosystem through creator attendance, media partnerships and socially driven digital storytelling.

    Media and creator engagement included:

    • LIFO

    • iefimerida

    • OneMan

    • TLIFE

    • Grace

    • Eliana Chrysikopoulou

    • Gaia Merkouri

    • Mary Retsina

    • Malvina Pavlopoulou

    • Mina Birakou

    • Jenny Melita

    • Greek food & hospitality creators

    • Lifestyle and city-focused influencers

    The programme generated 2.36M+ influencer impressions through creator-led amplification, social storytelling and experiential event coverage.

  • A fully integrated 360° communications campaign developed across PR, influencer marketing, digital platforms, paid media and hospitality storytelling, positioning Around the Table as one of Athens’ leading culinary and lifestyle initiatives.

    • 25M+ campaign impressions delivered across digital and media platforms

    • 8M+ media reach across PR and communications channels

    • 643K+ clicks driven to the booking platform

    • 2.36M+ influencer impressions generated through creator collaborations and social storytelling

    • 40+ participating restaurants across Athens

    • 20+ collaborating restaurants, wineries and producers

    • Strengthened engagement with younger audiences through socially driven hospitality experiences

    • Positioned Around the Table as a contemporary culinary and cultural platform connecting gastronomy, community and urban experiences in Athens

03 Dine Athens Restaurant Week: 10 Years of Shaping Athens’ Culinary Culture

  • For its 10th anniversary edition, Dine Athens Restaurant Week expanded into one of the city’s largest hospitality and culinary programmes, transforming Athens into a platform for dining, culture and shared urban experiences.

    In collaboration with Alpha Bank, the initiative brought together more than 200 restaurants, internationally Awarded Chefs, wine institutions, museums and hospitality venues through a programme of curated dining experiences and cultural activations across the city.

    Alongside the core restaurant programme, a series of immersive city-wide events connected gastronomy with art, wine, hospitality and contemporary Athenian culture, positioning Dine Athens as a platform for culinary discovery and destination storytelling.

    • Culinary Programming

    • Experiential Strategy

    • Hospitality Partnerships

    • Michelin Chef Collaborations

    • Cultural Programming

    • Influencer & Creator Strategy

    • Communications Strategy

    • Influencer & Creator Strategy

    • Content Direction

    • Event Production

    • Community Engagement

    • Destination Storytelling

    • Integrated Campaigns

  • A city-wide dining initiative bringing together restaurants, chefs and hospitality partners through curated menus and contemporary interpretations of Greek and Mediterranean gastronomy.

    Michelin & Awarded Chef Nights

    The 2025 edition introduced internationally recognised chef collaborations through the Global Awarded Chef Nights hosted at Pharaoh.

    Featured chefs included:

    • Sara Aqel — MENA’s Best Female Chef 2026

    • Jonny Lake — former Executive Head Chef of The Fat Duck and co-founder of Trivet

    The programme also included Chef Sessions and culinary storytelling experiences with:

    • Spondi

    • Hervé

    • Aleria

    Wine & Gastronomy Experiences

    A curated series of wine tastings and hospitality-led experiences developed in collaboration with:

    • Delta Restaurant

    • Athénée

    • WSPC

    Culinary Masterclasses

    Hands-on culinary sessions and community-led experiences hosted with leading Greek food creators and chefs including:

    • Madame Ginger

    • Yiannis Lucacos

    • Alexandros Papandreou

    • Stelios Parliaros

  • A cultural programming series connecting gastronomy with contemporary art and city experiences through collaborations with Basil & Elise Goulandris Foundation.

    The experience combined guided access to the Monet & Warhol exhibition with olive oil tasting experiences and hospitality programming, linking food, art and cultural storytelling within the city.

  • A fully integrated communications ecosystem developed across digital, influencer, PR and experiential platforms, positioning Dine Athens as a leading culinary and cultural initiative within Athens’ hospitality landscape.

    Media, Influencer & Cultural Attendance

    The 2025 edition attracted extensive visibility across Athens’ hospitality, lifestyle and food ecosystem, bringing together media, creators, chefs and culturally engaged audiences through city-wide culinary programming.

    Coverage and creator attendance included representatives from:

    • ATHINORAMA

    • FNL Guide

    • LIFO

    • Gastronomos

    • Olive Magazine Greece

    • Marie Claire Greece

    • Greek hospitality & food creators

    • Lifestyle and city-focused influencers

    • Culinary journalists and editors

    • Hospitality industry professionals

    • 15 curated city-wide culinary and cultural events delivered across Athens

    • 200+ participating restaurants across the anniversary edition

    • 150+ sold-out hospitality experiences and activations

    • 25M+ estimated campaign impressions across digital, PR and media channels

    • 600K+ visits and engagement actions across campaign platforms and booking channels

    • Collaborated with Michelin-starred chefs, leading restaurants, museums and hospitality institutions

    • Strengthened Athens’ positioning as a contemporary culinary and cultural destination

    • Connected gastronomy, art and hospitality through immersive city-wide programming and partnerships

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ACE HOTEL / ATELIER ACE (ATHENS)